Complex content

If there’s one thing Bob knows it’s that delivering complex content isn’t rocket science! A 20-year career designing parts of spacecraft involved Bob in presenting highly complex content.

Fairly consistently the key problem was that presenters delivered far too much material for the audience to absorb. In doing so they dis-engaged the audience and still missed the vital ingredient to persuasive speaking – emotion.

It always sounds odd in the hard scientific or technical world that the key driver to persuasion is emotion – but it is. You won’t persuade people by battering them with facts, but you will if you make them understand the feelings behind your presentation.

If you work with Bob, you will take away a clear process to structure technical talks so that the significant information in the presentation is memorable and the audience feel compelled to take the action you want.

A powerful technique you will learn is how to incorporate the key elements of storytelling to take your audience on an emotional journey that will lead them to your desired conclusion. Storytelling is one of the best ways of using the emotion.

The key tools you’ll take from complex content coaching are:

  • How to structure technical content for maximum understanding.
  • The use of mental anchors to make you material memorable.
  • The role of emotion in decision making.
  • Making PowerPoint an attraction not a distraction.
  • Making statistics work for you and stick in the mind.
  • How to present technical data so the audience absorb it easily.
  • The power of pictures, music and video in supporting your message.
  • How to tailor your presentation style for each audience for maximum engagement.
  • How to feel confident in your content without using PowerPoint as ‘speaker notes’.

It’s strange that speaking with complex content, whether it’s finance, engineering, technology or science is still really an art. With quality coaching you’ll be confident to prepare a compelling talk in much less time than is often taken. Your presentation will be succinct, impactful and engage the audience so that they take your message on board and are prepared to follow your call for action.

If you would like a no-obligation discussion on how public speaking and presentation skills can help your career and business just complete the form on this page and I’ll get in touch to arrange a convenient time.

Bob Ferguson speaker coach

If you work with Bob, you will take away a clear process to structure technical talks so that the significant information in the presentation is memorable and the audience feel compelled to take the action you want.

If you would like a no-obligation discussion on how public speaking and presentation skills can help your career and business just complete the form below: